LonAgro Tanzania was proud to have been a part of the recent Nane-Nane Day Celebrations in recognition of the important contribution that farmers make to the national economy. During the events held in honour of Nane-Nane Day, LonAgro put its capabilities on display with its range of John Deere products at various expos across the country.This year the Nane-Nane Exhibitions ran from 1 August- 8 August, with events held across Tanzania. For 2016 LonAgro Tanzania put on displays in Arusha, Mbeya, Morogoro, Dodoma and Mwanza. These events give farmers and other agricultural stakeholders (e.g., universities and research institutes, input suppliers and fertilizer producing industries) a platform to showcase the latest technologies, ideas, discoveries and alternative solutions aimed at the agricultural sector.Having been part of such an important event within Tanzania, LonAgro once again reaffirmed its position as leading John Deere agricultural equipment dealer in Tanzania.
Agribusiness Congress East Africa is a two-day interactive forum and exhibition that brings together keypublic & private stakeholders, from across the East African agricultural sector to discuss strategic and practical solutions to the challenges faced.This year Lonagro is one of three Gold sponsors and participated from the 27-28/01/2016.This year the congress also had the pleasure of hosting Kevin Lesser, the Tactical Marketing Manager for John Deere Sub Sahara Africa.
As 2015 draws to a close, LonAgro Tanzania has taken the opportunity to squeeze in their last Customer Clinics for the year at their new Arusha branch.The clinics were aimed at Small Holders and Commercial farmers respectively, with both clinics focusing on the use of John Deere equipment in Maize harvesting, a staple and extremely important crop in most of Africa.The small holder clinic catered for 250 people, and included special guests from Kenya, India and Ghana. During the clinic, the team from LonAgro put on a display of their latest tractors and implements, and LonAgro technical staff were on hand to take visitors through the various technical aspects of their products and parts. Visitors with the relative licences and training were also allowed to test drive tractors, helping them gauge which product would best suit their needs. The highlight of the day though was the Maize harvesting demonstrations. This was a real eye-opener, showing how John Deere products could be used cost effectively by small farmers, who may not have considered using such machinery in the past. The Commercial customer clinic was very similar to the small holder one, but this time the focus was on the use of bigger tractors and harvesters, and catered for 50 guests. Just like the small holder clinics, guests were guided through the products by LonAgro staff and the highlight was the harvesting demonstration, this time using John Deere’s more sophisticated products.These customer clinics are extremely important marketing tools for LonAgro, and with Tanzania’s economy growing strongly and consistently, it has opened up a large market for John Deere products in the region.